网络营销――中小工业企业塑造品牌的难得机遇(国外英语资料).docVIP

网络营销――中小工业企业塑造品牌的难得机遇(国外英语资料) Before the Internet, small and medium-sized industrial enterprise want to shape the brand is difficult, because of the traditional industry brand communication channel is very narrow, often depend on sales representative to promote and to participate in meetings, exhibitions, magazine ads in the industry, to send printed materials, and sales representatives of rising wages, the cost of the media industry more and more high, the exhibition every year, the cost of enterprise investment required higher marketing costs, marketing as a result of the competition and diminishing marginal effect, in this case, the small and medium-sized industrial enterprises want to do a good job in marketing, brand, is fraught with difficulty. Can say that the traditional industry (B2B) brand promotion way is a large (B2B) the patent of the enterprise, because they have powerful strength, can bear high cost of brand marketing can continuously, the high investment on brand spread and popularization, the small and medium-sized industrial enterprises is undoubtedly an insurmountable obstacle. The Internet has changed the way people communicate, changing peoples values and the perception and experience of the brand. Things that were impossible for small and medium industrial companies in the past can be turned into reality in the Internet age. Zhang dongli believes that the new opportunities for small and medium-sized industrial enterprises are mainly expressed in the following five aspects: First, the marketing of small and medium-sized industrial companies is of great appeal to a low cost, even zero cost of transmission. In the absence of the network, we want to send a message, or the customer to understand our products and services need to spend a high price, involves travel, mailing costs and the high cost of time. Now, through the web, customers can easily learn about us, even the vast amount of information available, and very little money and time. Through