邦德环球传媒公司企业推介报告2009年[英文版].pptVIP

Government?Public Relations China Affair Consulting Singapor Ascends Establish the government PR and China affairs ‘ s strategies Build local government PR in three main industrial Parks: Da Lian, Su zhou and Hang Zhou Establish the Strategic Alliances with China central government and provide advice on Adcendas consultants for China GR Develop Monthly tailor-made GR research report Background: Starting from the end of 2009, Bond assisted Ascendas on the strategies planning and high-level government relations set-up, which laid a sound and robust foundation for Ascendas China business development. Bond PR Classic Case Study 1. Establish the government PR and China affairs‘s strategies Pull Strategy：Through the enhancement of government relations to foster the influence in the regional market ? Win the initiative in the central and local government relationship management ? Enhance competitiveness ? Ensure Ascendas’s opportunities and interests in the China market Push Strategy：Through the brand promotion to strengthen brand awareness and reputation Bond PR Classic Case Study Conduct survey and management interviews for situation studies; Clearly define the government PR needs based on Bond’s “know-how” of government structure and working priorities Build and enhance local government relations 2.Build local government PR in three main industrial Parks Bond PR Classic Case Study 3.Establish the Strategic Alliances with China central government and provide advice on Adcendas consultants for China GR In February 2011, Bond PR successfully arranged a significant meeting for group president Ms. Chong Siak Ching and Vice Minister from Ministry of Housing and Urban of PRC. Set up a consultants group for Ascendas to smooth its future business development. Bond PR Classic Case Study 4.Provide monthly tailor-made GR research report Provide monthly tailor-made China government PR report, including the interpretation of Cen