新《水浒传》营销深度挖掘治理(国外英文资料).doc

新《水浒传》营销深度挖掘管理(国外英文资料) First of all, lets look at a set of data: Baidu search New Water Margin, as many as 470W. Local TV has four to buy the Water Margin broadcast rights. Network video media has odd skills, QQ live, Youku and many other network media jointly build a summer water margin season. The purchase of the Water Margin broadcast copyright Tianjin satellite TV, Sina, Youku today in Beijing a Water Margin strategic alliance, a new attempt by the three party depth network linkage, and around the Water Margin research and development of a series of derivative products, joint advertising investment, create a big drama win-win mode. Up to now, the new version of outlaws of the marsh has gained high popularity and won the highest annual viewership record in several local stations. Hubei Taiwan Li Bing said in a prime time televised version of the Water Margin made up of 5 percentage points in the ratings, the highest since the Taiwan founded the highest ratings record, and the record is constantly refreshed, far more than 2 percentage points of the second ratings. OK, according to the above data, the should know the New Water Margin either success or ratings, are unprecedented. In this summer vacation, the four famous books are all released, (new journey to the West was banned, not to mention), the new Three Kingdoms in Liaoning. New My Fair Princess in Hunan. Anhui, the East, Tianjin, the new water margin of Shandong satellite tv. From the TV play rights to buy, we can know that the new water margin from the first gun has been victorious. Next, I will explain in detail the current new water margin network marketing and ground TV marketing tools and marketing a series of effects. One: for the four major satellite TV warfare marketing, which is the combination of new marketing, the new water margin since its launch in August 2nd. It is still the war continued, actually four TV from July began the smoke of the marketing warfare, costly fight drama East TV in the n