旅游节事筛选评价方法的探讨方案.PDFVIP

第31 卷第2 期 湖　南　工　业　大　学　学　报 Vol.31 No.2 2017 年3 月 Journal of Hunan University of Technology Mar. 2017 doi:10.3969/j .issn.1673-9833.2017.02.013 旅游节事筛选评价方法的探讨 ——以1999—2015年张家界旅游节事为例 1 2 佘高波 ，李　强 （1. 湖南工业大学 商学院，湖南 株洲 4 12007 ；2. 湖南工业大学 理学院，湖南 株洲 4 12007 ） 摘　要：收集1999—20 15 年张家界旅游节事32 项，综合运用相关系数法、条件指数法和基于方差的权 重构造法，筛选出4 个旅游节事评价指标：创新性、持续性、匹配性和融合性，为旅游城市策划开发节事提 供了简明的判断依据，同时甄别出张家界标志性节事，提出今后节事发展的若干建议，对旅游城市通过节事 推动旅游产业发展具有理论启示和实践意义。 关键词：旅游节事；评价方法；张家界 中图分类号：F590.3 文献标志码：A 文章编号：1673-9833(20 17)02-0072-06 A Research on the Evaluation Method of the Tourism Festival ：A Case Study of Zhangj iaj ie Tourism Events in 1999—2015 1 2 SHE Gaobo ，LI Qiang （1. School of Finance and Economics ，Hunan University of Technology ，Zhuzhou Hunan 4 12007 ，China ； 2. School of Science ，Hunan University of Technology ，Zhuzhou Hunan 4 12007 ，China ） Abstract ：A comprehensive analysis has been made of Zhangj iaj ie tourism events from 1999 to 20 15 by using correlation coefficient method, condition index method and weighed construction method based on the variance, and four evaluation indexes about tourism events has thus been worked out: innovation, sustainability, compatibility and integration, which provides a concise criteria for the evaluation of the development of tourism events. On that basis are screened out some representative events of Zhangj iaj ie Tourism. Some proposals have been made for the development of festival events, which is of theoretical and practical significance for the promotion of the tourism industry in the future.