我国品牌培养的研究.pdfVIP

整体的规划，对科学决策重视不够，品牌任意延伸等等。还分析了造 成我国企业品牌经营诸多问题的原因为：我国市场经济发展的历史相 对较短，许多企业对品牌发展和运作的规律缺乏认识，许多企业家缺 乏正规的专业化教育，许多企业对品牌的创立、品牌形象塑造缺乏科 学性策划，忽视品牌美誉度、亲和度的培养等等。 最后，阐述了我国企业品牌化运作的思路及对策。品牌运作思路 为我国企业的品牌运作应树立长远观念，重视科学性，注重价值含量 增加和科技创新，谨慎运用品牌溢价，广告和促销的合理运作。品牌 经营对策为品牌定位的策略，品牌命名的策略，品牌竞争的策略，品 牌推广的策略，品牌延伸的策略，品牌经营维护策略，品牌法律维护 策略，品牌更新策略等。 关键词：品牌 培养 策略 Abstract into madeconsumers ARcrthe WTO，which bliss，ourcountry’senterprises， entry come andfeeIat therewill ontheother solemn 10SS，because many hand．appear with andamiable makes foreignenterprises brand，which strong，clear，penetrative thatof them timeofbrand comeswith beyondchallenge．The competition product commoditiestendtobe hasbecome competitiongone．As equalluality,ithelpless to the ofcommoditiesthemselvesthe of improveproperty duringprocesswinning this ofbrandis oftraditional consurlaers．in difference that day,the replacing itself,and are indifferentbrandideasinsteadof commodity enterprises trading the of isnotcommodities differentcommodities．／n processproductspromoting,jt itself criticalrolebutcharacteristicandclearbrand ofthe playing image enterprise． Therefore．itis forour toestablishbrands．