关于肯德基在中国的市场营销环境分析.pptxVIP

关于肯德基的市场营销环境分析;Content;Colonel Sanders;Introduction;;The development history of KFC in China ;KFC in China;;;;;;;;Microenvironment;The company;Standard service;Ⅲ. The idea of Managements come first is the most important companys culture, which embodies that company is paying more attention on the promotion of productivity. As the same time it also encourages every branch restaurant to be progressive, which can easily proceed the benign competition.;;Staff training system(员工培训制度); Since new staff signed contract with company, they were measured for specific training and developing strategy for different positions. ;Suppliers ;KFC allied with Pepsi, and former sells soft drink that Pepsi（百事可乐) provided.(except some countries, like Japan, Korea in where sells Coca Cola );Children ：delicious fried drumsticks, hamburgers etc. White collar ：works are heavy, they need fast meal. ;Analysis of customers( take KFC’s breakfast for example) analysis1: There are many kinds of food are rooted among people and favored by everybody. Its brand is accepted by everyone. analysis2: The breakfast package price is reasonable, and its potential customers should be all class. ;Analysis 3: Modern family consists of major young people. Usually they don’t like to cook and unwilling to sacrifice much time on preparing breakfast. Thus, they usually choose go out for breakfast or take it home. According to it ,KFC breakfast is close to this group’s consuming custom especially to white collar. ;As we all know, MacDonald is the largest competitor for KFC. Also there are many competitors such as Kung Fu， Dicos,（德克士）Burger King ，Yonghe King,（永和大王），etc. ;;;