Chapter 1 Introduction to Electronic Commerce概要1.ppt

/ 玛玛克网络营销学院 E-commerce also refers to electronic transactions involving the transferring of ownership of goods or services. The buyer and seller have to agree on an exchange, whether monetary or non-monetary. Any transaction completed over a computer-mediated network that involves the transfer of ownership or rights to use goods or services. An process that an organization conducts over a computer-mediated network Production – procurement, ordering, stock replenishment, payment processing, production control, etc. Customer-focused – marketing, selling, customer order processing, etc. Internal or management-focused – employee service, training, recruiting, information sharing, etc. Definition: Electronic-Business Infrastructure The share of total economic infrastructure used to support e-business processes and conduct e-commerce transactions. Hardware Software Telecommunication networks Support services Human resources New Business Rules from E-Business Customers determine everything. Knowledge and information become more valuable than physical assets. People want more choices of products and services. Time is present time, distance is zero. Technology and network determine how the business is conducted. Benefits and Characteristics of E-Commerce In the era of e-commerce, the number of potential buyers is limitless. The electronic marketplace is open 24 hours a day, 7 days a week. In this respect, it has made the retail marketplace more customer-focused. ? All-hours e-commerce poses various challenges to businesses, which must now be able to operate effectively at any time. The electronic marketplace is open 24 hours a day, 7 days a week. In this respect, it has made the retail marketplace more customer-focused. ? Benefits and Characteristics of E-Commerce E-commerce offers businesses a multitude of effective and inexpensive ways to reach new and existing customers. Web sites enable businesses to track customers’ purchasing habits. Bene