公共关系学复习题(外国英语资料).docVIP

公共关系学复习题 First, individual choice questions (total of 5 questions, 1 points per subject). ) 1. [45540] the attributes of public relations should be (). A. social relations B. interpersonal relationships C. organizational relationships D. mass relations A (standard answer: A) 2. [45542] the core content of public relations communication is (). A. organizational information B. organizational image C. organizational goals D. organizational concept B (standard answer: B) 3. [47191] the main element of public relations is (). A. media B. social organization C. public D. consumer groups B (standard answer: B) 4. [47357] the core content of public relations communication is (). A. public B. mass media C. organizational image D. news C (standard answer: C) 5. [49238] the three elements of public relations are social organizations, the public and (). A. public relations consciousness B. corporate culture C. organizational image D. propagation D (standard answer: D) Two, multiple-choice questions (a total of 2 questions, 2 points per subject. ) 1. [45591] the public has three major features, and these three characteristics are (). A. appears in the face of an organization B. macro constant, micro gradient C. interests coincide, desire conflicts D. group concept, individual emergence E. structure complete, member fixed A, C, D (standard answer: B, C, D) 2. [45623] to collect public relations information, we need to follow the six degrees principle, including. A. width is big B. direction C. is slow D. accuracy accurate E. height is high A, B, D (standard answer: A, B, D) Three, the judgment question (altogether 3 questions, each question 1 points. ) 1. (46981) the public who denies the organizational policies, actions or products is called non public. Correct mistake Correct (standard answer: error) 2. [47420] information individuality means that mass media should have distinctive personality. Correct mistake Error (standard answer: error) 3. [47440] is the destination inform