外国语学院毕业论文格式概要1.doc

本科生毕业论文 《名利场》中两位女主角性格特征的研究 （题目居中、二号、宋体、加粗） 所在学院： 专 业： 姓 名： 学 号： 指导教师： 完成日期： 2014年5月10日   Applications and Pragmatic Principles of Puns in Advertising English A Dissertation Submitted to School of Foreign Languages Jiangsu Second Normal University in Partial Fulfillment of the Requirements for the Degree of Bachelor of Arts By Wang Moumou Supervisor： Li Moumou May 10, 2014 空一行 Acknowledgements I want to express my appreciation to many who supported my efforts in writing this dissertation during the past few months. I am greatly indebted to Prof. , who………………….…………….. …………………………………………………………………….………………………….… Hearty thanks should also be given to ……………………...… …………………………………………………………………………………...….. ……………………………………………………………. Special thanks should be extended to , and , who ……… …………………………………………………………………………………...….. ……………………………………………………………. 空一行 摘要 空一行 本文是以第二语言习得研究的理论为基础，并综合当前诸多的动机理论研究成果，从语言学、生理学、心理学、社会学和教育学的角度分析了我国高校英语教育的性别差异现象及其原因和影响，揭示了性别平等在我国教育中的缺失。. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 空一行 关键词：高校英语教育；性别差异；因性施教；性别平等 空一行 Abstract 空一行 This dissertation is based on the studies of second language acquisition and many current motivation theories. . . . . . .. . . 空一行 Key words : college English education; gender differences; teaching by gender; gender equality 空一行 Contents 空一行 Introduction……………………………………………………………………1 Literature Review……………………………………………………………2 2.1 The definition of pun…………………………………………………………...2 2.2 The functions of pun…………………………………………………………....3 2.3 The definition of advertisement………………………………………………...4 Applications of Puns in Advertising English ………………………………...5 3.1 Pun on homophone…………………………………………………………….5 3.2 Pun on polysemy …………………………………………………………........6 3.3 Pun on complete homonym…………………………………………………...7 3.4 Pun on parody…………………………………………………………………..7 3.5 Pun on grammar…