如何提高询盘转换率试卷.ppt

分享与交流：如何提高询盘转换率? 询盘的几种类型 辨别客户类型及依据 针对性回复客户询盘,案例分析 提高询盘转换率的技巧 1 2 3 4 目 录 询盘的几种类型 这类客户是真正有需要的一类，这点可通过他们询问的内容可以看出来，如果问的比较具体，如产品的尺寸、功能、包装、特定的参数、交货期、订单数量等，都可看出这类客户是诚意度较高的?。 明确目的型 潜在客户型 无明确目的型 垃圾类型 辨别客户类型 1、零售商（Retailer）：订单较小，但下单频率快，要货急?。 2、贸易商：对价格较敏感；一般会在沟通半个月到一个月时间，会有订单。 3、OEM?进口商：对质量要求比较高?，一般量大，订单较稳。 4、连锁超市(supermarket)：一般量大，周期较长，要经过筛选环节，面谈考察环节。 辨别客户类型依据 收到一封询盘时，判断客户有没有实单、订单大小，需求缓急，可以通过询盘的内容或一两次的沟通看出来的。主要从这几个方面来看?： 邮件标题 产品名称 订单数量 产品认证 关键部件或功能 交货时间 1，询盘的内容： 公司名称 2，客户的联系方式： 联系电话 办公地址 网站信息 Hello Alex , Thanks for your inquiry about our led tripod lights--RLS835 120W For your reference: Unit price of RLS835 120W: $235/pc Produst cost for 4pcs lights:$940 Freight to Italy:$362 Total amount:$1302 Attached is the invoice.It will need about 7-9days to prepare the samples.After we get your payment,we will send the samples ASAP. Waiting for your soonest reply. Regards， Cherry Hey Cherry, i would be interested in your lamps. I would need 4 pcs of RLS835 120W as sample - i have to show it to my costumer. Could you please send a quotation to my email-adress: alexander.kehrer@prolight.it Thanks Alex Kehrer 案例分析 What is the mains charger for this unit? What voltage and what plug is available. We would need NZ/AU plug.Need 1 sample. Ross Wakelin Hello Ross Thanks for your inquiry. We provide 220V AC charger and 12V DC Charger for this unit.We can provide NZ/AU plug charger. Attachment is the PI of sample for your reference,pls check . Could you pls send the payment via paypal (our account : ZXP@GZJGLED.COM.CN)? Pls kindly let us know if the payment done.Thanks Waiting for your soonest reply. Regards Cherry Dear Scott, Thanks for your enquiry. Because the lights is with battery,we can not ship the battery goods to your FedEx shipping account.Pls understand.It will need 10 working days to prepare. Pls find the quotation of 10units RLS231815-24W as below: Unit price:$110(with lithium battery) Ptoduct cost for 10pcs lights:$1100 Freight to