企业英语培训经典教案之市场分析.ppt

企业英语培训专家Market-leader Corporate English Training (week 7) Call ：400-670-9199 Market Leader Corporate English Training Call:400-670-9199 * * 公司英语培训 商务英语培训 员工英语培训 SWOT Analysis Threat 威胁 Opportunity 机会 Weakness 劣势 Strength 优势 Internal 内部 External 外部 Strength and Weakness Internal environment analysis 内部环境分析 It is one thing to discern attractive opportunities and to be able to take advantage of these opportunities. 是用来辨别看清楚是否可以抓住机会，利用机会 It is important to evaluate its own internal strengths and weaknesses, from time to time. 企业需要三不五时的分析自我内部优劣 See appendix 10: Memo 见附件 Opportunities and threats external environment analysis 外部环境分析 Demographic Environment 人口（统计）环境 Economic Environment 经济环境 Natural Environment 自然环境 Technological Environment 技术环境 Political-legal Environment 政治法律环境 Social-cultural Environment 社会文化环境 Demographic Environment Worldwide population growth 世界性人口增长 Population age mix 人口年龄 Ethnic and other markets 名族文化和其他市场 Educational groups 教育族群 Household patterns 家庭结构 Geographical shifts in population 人口在地理位子上的转变 Population Economic Environment Purchasing power 购买力 Income Distribution Marketers often distinguish countries with five different income-distribution patterns: 市场营销人员区分国家是通过5个不同收入的分配模式 Very low incomes低收入（地区） mostly low incomes绝大多数低收入 very low, very high incomes低收入高收入（两级地区） low, medium, high incomes高中低收入 mostly medium incomes 绝大多数中等收入 Natural environment Global hot concern Shortage of raw materials 缺乏原材料 Increase energy cost 能源成本的增加 Anti-pollution pressures 抵制污染的压力 Changing role of government 政府角色的转变 Technological Environment Accelerating pace of change 转变速度的加速 Unlimited opportunities for innovation 无限的革新机会 Varying RD budgets 调研发展经费的改变 Increased regulation of technological change 科技规章制度的出台 Legislation regulation business 商业法案 Growth of special-interest group 特别族群的发展 Research and Development Political-legal Environment Legislation regulating business 商业法案 Business legislation has three main purposes: 商业法