中西文化中颜色的差异.pptVIP

The different use of color in China and Western Different color have different symbolic meanings in china and the west, there are some reasons as follow. 1、Culture and historic background 2、Standard of appreciation of beauty 3、Living environment 4、Religion faith The different use of color in China and Western The different use of color in China and Western Red in china Symbolic meaning: lucky、happy and joyous things ,excitement , passion. Example: “red flag”(红旗) “red lantern”(红灯笼) “red memories”(红色记忆) “spring festival scrolls”(春联) Red in west Symbolic meaning: c