服装推广书（国外英文资料）.docVIP

服装推广书 Tian Rong clothing city opening promotion, the whole planning book, 2008-06-13 07:38 days Rong clothing city opening, promotion planning book Catalog First, Rong Rong clothing city product promotion meeting (key investment promotion meeting) Two, Rong Rong clothing City Summit Forum (key news conference) Three, Tian Rong clothing city opening ceremony etiquette program Four, Tian Rong garment city investment plan proposal Five, Tian Rong Garment City graphic design theme positioning program Six, activity cost budget Product promotion meeting I. background Tian Rong City clothing market operation process, provides a unique seven management plan, the plan to gradually perfect smooth implementation on product promotion is an important part of the overall activities, product launches a successful launch, plays a vital role in the business section of the enterprise, therefore to focus on enterprise resource advantages, product promotion will be held to create a good atmosphere. Two, promotion time: November 28, 2002 (draw up) Three, promotion meeting place: Rong Rong clothing, Chengbei district and South District shops scene Four. Promotion objectives Tian Rong clothing city to build the image of the first city of Henan clothing, and strive to build the Central Plains the most influential clothing trading base, in addition to eye-catching outdoor advertising, in addition to a series of promotional activities. Its purpose is to allow consumers and shop owners, clothing manufacturers, participating dealers to further understand the potential advantages of Tianrong Garment City, to show the strength of enterprises, and guide the public recognition, enhance owners, dealers, manufacturers and so on all walks of life to the spirit Oriental confidence and interest. Five, target public 1, shop owners 2, clothing dealers 3, clothing manufacturers 4, the provincial clothing associations, clothing management institutions Six, positioning 1, in the fierce market competition, s