关于丰田的财务分析.ppt

Recall Scandal Cause The strategy, the priority of sale volume, deviate from the primary idea of TOYOTA. Carefully manufacture brought problems of quality. The lack of the chain of supply. Rapid international expansion lack of localization Recall Scandal The influence on Toyota ： 1. It made the Toyotas global brand image got damaged and its reputation reduced. 2. It affected its sales target in 2010. 3. Facing the huge losses. 4. It was serious impact on Toyota shares . 5. Toyota global market performance felt 12.9% in 2009. Recall Scandal Recall Scandal Recall Scandal Experience: A control of industry support extent of opening market. Improve rules of recall initiative to recall Develop a proper attitude of expansion seize the chance of expansion Increase the level of safety of domestic automobile Management of crisis a. Forecast b. Fast c. Fact d. Face e. Frank f. Flexible 4 Relationship of the textbook (Balance Sheet) 刘畅 Relationship of the textbook Conception It is used to reflect a company’s finance condition on acertain day. Equation: Asset=Liability + Owners’ equity Relationship of the textbook What is the Balance sheet? Relationship of the textbook Meaning Analyze economy resource and distribution possessed by a company on a certain day Reflect total amount of liability and structure of a company, analyze debt amount that needed to paid by the company now and in the future Reflect the condition of company’s owner, know the rate of the company’s total amount possessed by current investors of the company. Relationship of the textbook Format of Balance and Sheet Account format Left: Asset Up-right: Liability Down-right: Owner’s equity Report format Up: Asset Middle: Liability Down: Owner’s equity Relationship of the textbook Basic format Closing balance of TOYOTA in 2008 Balance Sheet Thanks！ * TOYOTA 王晨雨 汪丹丹 刘君 刘畅 Content 1 Basic introduction