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* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * TEN PRINCIPLES OF ECONOMICS ? 2010 South-Western, a part of Cengage Learning, all rights reserved C H A P T E R 2010 update In this chapter, look for the answers to these questions: What kinds of questions does economics address? What are the principles of how people make decisions? What are the principles of how people interact? What are the principles of how the economy as a whole works? * TEN PRINCIPLES OF ECONOMICS * What Economics Is All About Scarcity: the limited nature of society’s resources Economics: the study of how society manages its scarce resources, e.g. how people decide what to buy, how much to work, save, and spend how firms decide how much to produce, how many workers to hire how society decides how to divide its resources between national defense, consumer goods, protecting the environment, and other needs 0 0 The principles of HOW PEOPLE MAKE DECISIONS TEN PRINCIPLES OF ECONOMICS * HOW PEOPLE MAKE DECISIONS All decisions involve tradeoffs. Examples: Going to a party the night before your midterm leaves less time for studying. Having more money to buy stuff requires working longer hours, which leaves less time for leisure. Protecting the environment requires resources that could otherwise be used to produce consumer goods. Principle #1: People Face Tradeoffs 0 TEN PRINCIPLES OF ECONOMICS * HOW PEOPLE MAKE DECISIONS Society faces an important tradeoff: efficiency vs. equality Efficiency: when society gets the most from its scarce resources Equality: when prosperity is distributed uniformly among society’s members Tradeoff: To achieve greater equality, could redistribute income from wealthy to poor. But this reduces incentive to work and produce, shrinks the size of the economic “pie.” Principle #1: People Face Tradeoffs 0 TEN PRINCIPLES OF ECONOMICS * HOW PEOPLE MAKE DECISIONS Making decisions requires comparing the costs and
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