案例分析 PPT 商务英语 case analysis 丰田.pptVIP

长安汽车（集团）有限责任公司 Analysis on Toyota’s “Recall” CONTENT At present the plight of Toyota Analysis on the crisis Solutions Analysis on solutions Selection of solutions Background and History BACKGROUND Toyota is one of the worlds top ten automotive industry corporations, Japans largest car company, founded in 1933, now has developed into a huge industrial group, which gives priority to car production, and involves other sectors such as financial, machinery and electronics. In the early time, Toyota was mainly manufacturing textile machinery. in 1933, Toyota xi ichiro ,founder of Toyota, set up the car department in textile machinery production division , which started the history of the Toyota motor company to manufacture cars. BACKGROUND In 1937, Toyota motor industry company was founded with the capital of 12 million yen. In 1938, Factory began production. In 1950, Toyota sales company was founded. In 1957, Toyota sales company in the United States was founded. Until 1972 there have been 10 million cars produced in accumulation. In 1984, Toyota-GM universal joint venture company started production. In 1988, Toyotas U.S. company announced opening, In 1992 , Toyota British company started business. In 1994, Toyota Turkey automobile industry trading company was opened. In 2014, Toyota became the first brand of auto motives with the sale of 8.4049 million vehicles. THE CHALLENGE IN DEVELOPING After the second world war, Japan was transformed into the post-war economic recovery. At this moment, for the future of Japans automobile industry, was a very dangerous period. For example, In 1949, the Japanese cars production was that 25622 trucks, 1008 cars. The total output was 26630 units. At that time, the Japanese industry labor productivity was only about one ninth to one eighth of American industry labor productivity. This was average labor productivity of the industry. Compared with the automobile manufacturing in America, which was relatively more developed