学术英语(管理)_Unit 1概要1.pptVIP

Unit 1 Studying Business Researching Price targeting ● A method to get buyers to pay as much as possible, e.g. Espresso $ Espresso + hot water= Americano $$ Espresso + milk = Latte $$$ Espresso + chocolate paste = Mocha $$$ Cup size: short, tall, grande, venti $ Toppings: cream, cherry, cookie… $ ● Also known as price discrimination Unit 1 Studying Business 你要大悲，还是超大悲 老婆跑了，阿弥陀佛，老衲超大悲。 Unit 1 Studying Business Unit 1 Studying Business Text B Critical reading and thinking Complete the following tables about the main idea of the text. Type two: other price mix-ups Example 1 (Para. 5) Summary (Para. 6) Huge price differences between loose chillies and packaged chillies Different prices for crisps of different flavors Summary (Para. 8) The random element is there so that only shoppers who are careful to notice, remember and compare prices will get the best bargains. Unit 1 Studying Business Researching Price targeting Researching steps Read instructions of Researching Task on Page 14. Work in groups of 4-5 and conduct out-of-classroom research to find examples of price discrimination in different industries. Present your research findings in class next time. Unit 1 Studying Business Presentation Researching Next time, while you are listening to the presentation, practice the speaking skills of Asking for Information / Clarification on Page 20. Price targeting Unit 1 Studying Business Listening Prediction Listening tasks Unit 1 Studying Business Listening The importance of prediction Prediction Facilitate the access to relevant knowledge. Enhance subsequent understanding. Unit 1 Studying Business Listening tasks Listening ● You will listen to a clip of Steve Jobs’ speech at MacWorld 2007. Before, think about the following questions: ? What might be the purpose of the conference MacWorld 2007? ? Who might the audience be? ? What new Apple product was released at Mac