宝马简介及其SWOT分析.pptVIP

1 Brief introduction of BMW 2 Select the BMW reason BMW SWOT analysis 3 4 Compared with the Audi, Mercedes Benz BMW was founded in 1916, headquartered in Munich, more than one hundred thousand employees. Consistent with high-end brand oriented, it is the foundation of a successful enterprise. BMW group has BMW, MINI and Rolls-Royce (Rolls-Royce) three brands. ◆ ◆ ◆ The establishment of BFW From the Bayerische flugzeugwerke into BMW. After the first World War, the Treaty of Versailles forbade Germany from manufacturing aircraft engines for 5 years, forcing BMW turned to the prod