营销英语 unit 2.ppt

* * * * * * * * * * Section III Situational Dialogues Zhang: What factors are important? Steven: Oh, many. They include business cycles, inflation (通货膨胀), unemployment, interest rates, and income levels. Zhang: What will happen if those factors change? Steven: Changes in any of these may have a big impact on the market. Zhang: Can you give me an example? Steven: Well, income affects consumer spending, which affects companies’ sales strategy. Zhang: I see. But I think how people manage their money is also important to marketers. Steven: That’s for sure. Section III Situational Dialogues It’s Time to Develop a Financial Business in China President: Good morning. Let me start the meeting by saying that China is a very attractive (有吸引力的) market. I think it is time to discuss the opportunities there. Manager 1: I agree! It is a pity we don’t have any business in China. Manager 2: I have little knowledge about China. I know it is a very special country. President: You mean the politics? Manager 2: Yes, China has a different political system compared with (与……比较) western countries. BHF Bank is one of the top commercial banks in the world. The board (董事会) of this company is having a meeting to study the marketing environment in China. Dialogue 2 Section III Situational Dialogues Manager 1: However, China has a stable (稳定的) political environment. The government supports (坚持) an open and preferential economic policy. Manager 2: A safe and stable environment is extremely (非常) important to financial business. What about the economic situation? Manager 1: The economy there has been booming in recent years, especially in coastal cities. President: The buying power of people living in some big cities like Beijing, Shanghai, Guangzhou and Shenzhen is growing fast. They are like other modern cities all over the world. Manager 1: With the rapid development of foreign trade (外贸) and international investment (国际投资), many Chinese enterprises expect to have professional (专业的) banki