任务编号103732.docVIP

任务编号：103732 作者 万玲娜 本人从事多年的翻译工作，如有任何问题，请联系QQ：1079378934 1随着世界经济一体化的迅速发展，对国际化经营的中小企业经理人的挑战用定性和定量的 With the rapid development of the global economic integration, the challenge to the Managers of small and medium-sized enterprises is the qualitative and quantitative 研究方法去研究中小企业的国际化程度,Coviello and McAuley（1999）通过定性和定量的研 research methods of their internationalization of levels. By the qualitative and quantitative research methods, Coviello and McAuley（1999） 究方法对国际化经营的中小型企业的国际化程度进行了调查。调查从不同程度不同的方式进 did a research on the internationalization of levels of small and of medium-sized enterprises with internationalized operation. In one way or another it is analyzed in various degrees. 行了分析。通过访谈和案例分析的研究方法对中小企业的国际化程度的调查起到了很好的重要。 The means of interview and case study place an import role in the investigation of the international level of small and medium enterprises. Hendry et al.,（1991），Julien et al.（1998）做了更深入的调查，他们的调查发现中小企业的 Hendry et al.,（1991），Julien et al.（1998）had the further investigation and research. It is found out that 经理人需要在复杂，多变的发展坏境下学习怎么样管理其团队，怎么样使其团队更能适应日 the managers in the small-medium enterprises learn to how to manager their team to adapt to the 益发展的经济环境。这些经理人光是通过纯粹的理论学习是不够的，Coviello and McAuley, economical environment with the increasing growth under the complex and changed conditions. It is not enough for them to study theoretically. Coviello and McAuley, （1999), （1999).他们的研究也同时包括定性和定量的研究方法，其研究主要包括三个阶段，第一部 the qualitative and quantitative methods of research are included at the same time. Three stages are divided: the first one 分是用定性的研究方法确定研究的目标，研究对50家中小企业进行研究，这50家中小企业 is by the qualitative method to goal of research of 50 small-medium enterprises 已经都开始进行国际交流了。初步的接触一般都会通过电话访谈或者面对面的交流，通过交 which have set out to the international communications.The initial and primary contact generally is by telephone or face to face, 流来收集数据，接下来，通过收集的资料来观察企业的国际化战略，数据收集要广泛到每一 then collection of datum. Secondly, international strategies of enterprises is observed by the