市场战略部PPT制作规范.pptVIP

Roland Berger Strategy Consultants Graphic training Mar.1, 2004 Beijing 市场战略部PPT制作规范 内容 页码 整个项目报告呈“金字塔形”结构，并由Story line串接而成 项目报告由五个要素组成：Cover page, Content, Management summery, Main content and annex（1） 项目报告由五个要素组成：Cover page, Content, Management summery, Main content and annex（2） 项目报告由五个要素组成：Cover page, Content, Management summery, Main content and annex（3） 项目报告由五个要素组成：Cover page, Content, Management summery, Main content and annex（4） 项目报告由五个要素组成：Cover page, Content, Management summery, Main content and annex（5） 项目报告的章节结构 B. charts 的标准 Action Title是用简洁的语言表达完整的信息 任何正式文件都要遵循其标准 Charts各组成部分的位置 Action title 可能用到的图表形式 Lists – horizontal (variations) Lists – vertical (variations) Lists – vertical (variations) Sets of guidelines Special types of matrix – conflict/tension (1) Special types of matrix – pros and cons Table Schedule Special types of matrix – imbalance Hurdles Phases Processes Filters Cycles Change of mindset/direction Nodes/interfaces Increase/decrease C. 报告制作流程及配合 Consultants通过四个步骤完成草稿 与许多其它咨询公司不同的是，罗兰·贝格有专门的Graphic部门负责设计、制作文件，因此其报告无论是从表达效果还是美观角度看都是一流的 D. PowerPoint 的使用方法/技巧 PowerPoint是罗兰·贝格制作报告时必用的软件，因此要求Consultants掌握其基本操作 (Continuous) PowerPoint是罗兰·贝格制作报告时必用的软件，因此要求Consultants掌握其基本操作 (Continuous) Introduction Contents Page A. The business impact The business impact of our presentations is far reaching B. The LLL philosophy Roland Berger presentations are created using the philosophy of lean, linear and literal How to work with the content design principles – a short summary C. Guide to layout Guide to layout C.1 Sub-headers To help standardize our presentations – one form of sub-header is essential (1/2) To help standardize our presentations – one form of sub-header is essential (2/2) C.2 Tables Layout principles for tables Recommendations for tables (1/5) Recommendations for tables (2/5) Recommendations for tables (3/5) Recommendations for tables (4/5) Recommendations for tables (5/5) Recommendations for timetables Arrows Organizational chart