造型设计差异化.pptVIP

LED 尾灯 LED rear light 内饰 Interior 中国版本 美国版本 内饰 Interior 内饰 Interior 元青花（鬼谷下山） Thank you ! * * * * * * Shanghai Volkswagen Design China Design Guide To improve VW design attractiveness in China. 提升大众设计在中国的市场吸引力. Goal / 目标 European Chinese Sporty Classic Grand Sporty Clinic result 新宝来 New bora 朗逸 Lavida 欧洲 中国 运动的 经典的 豪华的 运动的 Differences 差异 Liu Yu Liang. Chinese, TOP International Model Liu. Chinese, TOP International Model MDC rank 6, 2011 Liu Yuling, Movie star Aesthetic differences 审美差异 Habit differences 习惯差异 故宫 – 讲究宽、大、气派 Proportion 比例 （Architektur 建筑) 教堂 – 黄金比例，紧凑而精致 Proportion 比例 （Architektur 建筑) WE generation Post 70’ 70后 ME generation Post 80’ 80后 ME+ generation Post 90’ 90后 中国当代消费主体人群 Source: Swan Lake project 来源：天鹅湖项目 Architecture Manufacture Fashion Academic Food / Drink Entertainment Pearl tower 468 Meters Jinmao tower 421 Meters Global Financial Center 492 Meters KFC Hamburger KFC Chinese hamburger Real Kung Fu Chinese fast food 1995 2005 Fei Yue Apple Outlook magazine Old furniture European style furniture Cha Gang Beijing Olympic Asian Games Torch WTO Titanic Hu Lu Brother Zhong Shan suit Diadora Nike Trend map 中国传统文化的觉醒（中国风） 2011 LV 巴黎时装周 马克， 雅可布（LV 总监） 苏州博物馆（2006） 贝聿铭 青花瓷 周杰伦 中国传统文化的觉醒（收藏热） 汝窑双耳瓶 宋 玉C形龙 红山文化 黄花梨木交椅 17世纪（美国名那波里斯博物馆藏） 中国传统文化的觉醒（旅游） 北京胡同酒店 南浔古宅酒店 苏州平江路酒店 LAI Jun, Chief Architect of “Mochen” Architecture Company SU Yunsheng, Chief Designer of Expo Chinese building Chief Engineer of City Planning Institute,Tongji University WANG Min, Chinese chief architect of water cube CHEN Jiaojiao, Editor-in-Chief of the Outlook Magazine WANG Yiyang, Famous Fashion Designer of “YiFei”, “Zugcug” “Chagang” brand XIE Yifei, Regional Marketing Manager of “Real Kung Fu” Group LIANG Haoguang, Vice Superintendent of Beijing Academy of Social Sciences Dr. Diderik PLANT, General manager of I.DE.A Shanghai YAO Yingjia, Vice President of Lenovo Director of Lenovo Innovation Center Johnson LI, Chief Designer of