阅读：服装品牌影响面试结果.docxVIP

Imagine this: Youre interviewing two people for a job. Theyre equally competent, capable, and qualified1 -- but you can see that one is wearing an outfit2 from HM and the others clothes are clearly from Louis Vuitton. Which candidate will you hire?想象一下，你正在面试两个能力、资历相当且都非常适合这项工作的人，但是一个人穿着HM的服装，另一个穿了路易·威登的服装。你会雇佣哪一个呢？A new study in the Journal of Business Research suggests youre more likely to choose the latter. Surveying students at a large urban university in Seoul, South Korea, researchers from Yonsei University and Coastal3 Carolina University examined how we react to others depending on the brands theyre wearing. To do so, they tested several scenarios5 of someone wearing a luxury brand logo, a logo from a non-luxury brand, or no logo. They found that in nearly every situation, people gave preferential treatment to the person wearing the luxury logo.The researchers call this effect an example of costly6 signaling theory, which says that people show off to “signal” to others that they can afford to do so. In the case of luxury brands, the theory predicts that people wear expensive clothing to flaunt7 that they can afford it, thereby8 increasing their status in the eyes of others.In the studys first scenario4, 180 observers were shown a picture of a woman wearing a white polo shirt and asked to rate her wealth, status, attractiveness, trustworthiness, and other characteristics. Three versions of the picture were used, identical except for the shirts visible brand logo (luxury, non-luxury, or none). The observers of the luxury logo rated the woman significantly higher on wealth and status than did the observers of the non-luxury logo or no logo.In the second scenario, 150 observers watched a video of a woman being interviewed for an internship9. Three versions of the video were used, again identical except for the logo on the womans shirt. The observers rated the woman on a number of characteristics, but this time they also judged her suitability for the job and the