平面媒体自然景观描写之修辞概念分析An analysis of the rhetorical.PDF

2014 文化創意產業永續與前瞻研討會論文集 平面媒體自然景觀描寫之修辭概念分析 An analysis of the rhetorical concepts in portraying natural landscapes in print media 柯信吉 1 1 長榮大學大眾傳播學系助理教授 摘要 知識經濟時代啟動文創風潮，平面媒體為文創的一環，透過平面媒體的欣賞來豐富生活 內涵是現代文化的面向之一，也因而促使文藝創作，逐漸成為蓄勢待發的文創熱點。修辭的 功能在於提升情境敘述的美感，豐富藝術內涵，故本研究以平面媒體報導自然景觀為範疇 ， 評選富含修辭技巧的 《台灣山岳》第 114期為研究對象，採質性研究法，分析內容中的修辭概 念，研究發現其中運用十四種修辭技巧，包含摹視、摹聽、映襯、排比、譬喻、轉化、引用、 層遞、感嘆、摹觸、摹嗅、示現、誇飾 與類疊 。本研究之預期效益在於提供讀者於文創領域 中的自然景物描寫上，參酌修辭技巧的運用，期能增進生動與美感的創作筆法。 關鍵字： 修辭、 文創、描寫自然 2014 文化創意產業永續與前瞻研討會論文集 Abstract In the age of knowledge economy, the trend of cultures and creativity has been formed. Print media are a link of cultures and creativity. One of the aspects of modern cultures is to enrich content of life with appreciation through print media. This also facilitates art creations and has gradually become a cultural and creative point of special interest ready to rise. The function of rhetoric is to increase aesthetics of narrations of situations and to enrich artistic content of descriptions. Thus, the research scope of this study was set to cover print media reports of natural landscapes and the 114th issue of the Taiwan Mountain Magazine, an issue with a lot of rhetorical skills in it, was chosen as the research subject. The qualitative research method was applied to analyze the rhetorical concepts in the content of this issue. This study found 14 rhetorical skills used in this issue, including description of vision, description of hearing, antithesis, parallelism, metaphor, transformation, quotation, climax, exclamation, description of touching, description of smell, manifestation, exagg