人材·人才·人财——论品牌治理运营(国外英文资料).docVIP

人材·人才·人财——论品牌管理运营 A gentleman is helpless. - Confucius, the value of man lies in talent.. - Marx, man is the center of everything, the axis of the world.. Bacon, you can take all of my capital, plant and equipment away. As long as people dont move, Ill be the number one in ten years.. American steel magnate Carnegie if my clothes are all on a penny left, then threw me to the desert, then as long as a caravan after that, I will become a billionaire. Oil magnate Rockefeller said: ancient sages, people can through to review the history of the state, since ancient times, as proved the saying. Needless to say, the success or failure of a business is also a matter of people. The key to whether or not an enterprise can contribute to society and promote its prosperity lies in people. - Konosuke Matsushita, the only real resource for an enterprise or career, is human. Management is the full development of human resources. The worlds leading authority on management science, the critical brand for survival, is one of the hottest topics in international marketing today. The future of marketing is the brand of war - brand competitors competition, business and investors have to recognize the brand is the most valuable asset of the enterprise. Once a brand is born, it has a business gene that is accepted by all regions and consumers of all cultures. Brand value depends on the breadth and depth of its market positioning and market acceptance. At present, the more prominent problems of brand management are: lack of brand management personnel, lack of knowledge module. The success of Liu Bang: in the strategy, winning thousands of miles away, not as good as Zhang Zifang; Zhen country, ask the people to pay rates, fed, not, not as good as Xiao He; even millions of people, will win the war grams, attack, not as good as Han Xin. All three odds, I can use it, so I take this world also. Do not rely on this, not on that, but on people, relying on three high-energy talents. He will seek Zh