作出让人surprise的创意行销是行销.PPT

* Well, let’s take a look at some of TV commercials. Please read the caption you are handed for reference. * Well, let’s take a look at some of TV commercials. Please read the caption you are handed for reference. * Well, let’s take a look at some of TV commercials. Please read the caption you are handed for reference. * * Well, let’s take a look at some of TV commercials. Please read the caption you are handed for reference. * The talk will comprise three major sections. First, I’ll give a review of what AISAS is. I will touch on the concept of contact point management here. Next, I’ll go over how campaigns are planned utilizing AISAS and give some recent case studies. Lastly, I’ll go over the key points of campaign planning and touch on some of the issues that should be considered in the future. * First, consumers’ shopping behavior is changing. The spread of Internet media, such as blogs and SNS are changing the conventional model of consumption, especially among younger segments. The process of consumption behavior has changed from AIDMA to AISAS. The “SAS” is symbolic of the change. In other words, the steps “search when interested” and “share opinions and reviews after purchase and use” have been added. We could also say that individual consumers have become more proactive. * Well, let’s take a look at some of TV commercials. Please read the caption you are handed for reference. * Well, let’s take a look at some of TV commercials. Please read the caption you are handed for reference. * Well, let’s take a look at some of TV commercials. Please read the caption you are handed for reference. * Well, let’s take a look at some of TV commercials. Please read the caption you are handed for reference. * Well, let’s take a look at some of TV commercials. Please read the caption you are handed for reference. * Well, let’s take a look at some of TV commercials. Please read the caption you are handed for reference. * Well, let’s take a look at some of TV commercia