乱拳打败老师傅 试论粗放型市场阶段的营销思路（Beat the old master to try to discuss the marketing idea of extensive market stage）.docVIP

乱拳打败老师傅 试论粗放型市场阶段的营销思路（Beat the old master to try to discuss the marketing idea of extensive market stage） One, the rules do not show the moment, the ignorant are fearless; This is the most basic management principle in the extensive market stage, is the core marketing idea. At this stage, companies need to have the courage to not press CARDS out and grasp the market environment and consumer behavior characteristics, abandoning the traditional marketing theory, according to the actual situation of the market, grasp the market opportunity, conform to the characteristics of the market marketing strategy. Chinas emerging private cosmetic brands compete with international brands such as procter gamble, hynix, is one of the most magnificent market picture scroll, the Chinese market, Mr Ni and crane choi tianyuan with classic marketing theory for weapons, against procter gamble, hynix, Nina find even world-renowned ogilvy advertising company as advertising agencies, results, and the difficulty is a miraculous rise in Mr. Ni setbacks, at the same time with good di, la, such as vertical white guangdong regiment also followed through the procter gambles markets. If from the point of view of pure marketing analysis, Mr. Ni advanced and powerful brand operation does not seem to be the reason of failure, difficulty, la brands such as extensive marketing strategy also have no chance of success, when even procter gambles brand managers are thinking. The results, however, were unexpected and inexplicable. In fact, the reason is very simple, the key that the shu lei is successful is to grasp the characteristic of the extensive market stage precisely, the formula that follows the regulation without the momentum of the design of the applicable marketing strategy, can achieve success. When, Chinese popular consumer behavior far has not yet reached the brand consumption level, the market competition environment is relatively single, mainly on advertising, channel environment is pur