价值因子叠加式产品创新（Value factor stack product innovation）.docVIP

价值因子叠加式产品创新（Value factor stack product innovation） New products, big enough to promote the progress of the entire human society, small enough as the basic weapon to expand the market to improve the performance of the market, its role is no doubt. But, objectively speaking, great originality of new inventions, new products (such as telephone, television, computer, etc.) but for decades or even a few once-in-a-century, our common enterprise could only dream of. Defined in addition to the original type of new products, marketing of new products also includes the generation of new products, improvement of new products, imitation of new products, old products in the market, but its own new products), old products to enter a new market, develop new areas, found new USES), etc. Among them, how to find, research and develop new products or improve the new products become the core tasks of the Marketing Department or rd department. Actually, the generation and improved the development of new products is not too difficult, as long as we carefully study goal is not to meet the various needs of customers, as long as we grasp the way of product innovation, value factors superposition method. Born, Johnson johnson, Johnson Johnson is the worlds baby care product experts, more than half a century ago produced a baby shampoo, shower gel, talcum powder and other series of baby care products, later, in consumer research, Johnson Johnson found that mothers who need natural shampoo, but more in need of a kind of downy shampoo without stimulus, because they help without the ability to care for the baby shower, the most afraid of shampoo liquid chemical, stimulate touch the babys eyes, often hurt the baby was in tears. As a result, Johnson Johnsons lacrimal formula baby shampoo should be available. Later, with the speeding up of the living and working rhythm, Johnson Johnson found that mothers are spending less time to bathe the baby, they complain a while with shampoo shampoo in the