2.涂料企业破冰需要打好利润牌（2. The coating company needs to play the profit card to break the ice）.docVIP

2.涂料企业破冰需要打好利润牌（2. The coating company needs to play the profit card to break the ice） On the one hand, Chinas output in the number of new record highs, on the one hand, the size of thousands of paint enterprises fierce competition. Paint industry profits are struggling in the past two years, paint enterprises experienced raw material prices, labor costs soared and other realities, the current cost pressures faced may be greater than in the past. For most of Chinas coating enterprises, almost all the rising stars, the development of time is not long. The low price competition involved here, the price of war may never really stop, and everyone is competing for sales. Everyone in the production and sales chain cares only about the sales of paint products, and few people are concerned about the most important things, that is, the profits of the enterprise. In the initial stage of entrepreneurship development, depending on the resources or market advantages, the subsequent development will encounter a bottleneck, which faces a very important question: what kind of model to ensure profits?. If you say the price of foreign brands in the paint is very expensive, but the cost will account for a tiny fraction of the price, what they sell so expensive? This does not mean the same as long as the coating is even cheaper can sell better. We saw in the market some foreign brands of coatings, see still sell better, more share. Why? The first church, we sell the paint can be broadcast on TV, beautiful advertising is foreign brands, good profits or foreign brands?. Perhaps a big part of that is advertising, investing heavily in advertising, channels, stores and talent. But where did the money come from? Profit, maybe we can summarize these will sell paint, chanting foreign monk is a magic weapon: in the premise of guaranteed profits, will spend money. Profiteering is not the essence of the market, profiteering can not be long. Chinas coatings industry has not gone through the whole