7超级致胜行销学（7 super competitive marketing）.docVIP

7超级致胜行销学（7 super competitive marketing） Why study marketing? Why do some people succeed ten or even more times than you do? Is he smarter than you are? If they arent as smart as you are, why do they earn so much more than you do? Maybe you didnt do anything wrong, but do you want to know the successful people? What did they do right? In fact, every enterprise to be successful, it is through marketing and services, and service catering in the marketing plan. Two. What is marketing? Whats the difference between it and sales promotion? Marketing is the entire companys plan to sell before it is sold. Its entirely customer oriented. Three, the purpose of marketing World class management guru Peter Dulac once said: the purpose of business transactions is to create customers and retain customers.. What makes a customer? Just marketing. To retain customers is to serve customers. To create customers requires marketing, but what is the purpose of marketing? The first purpose of marketing is to sell products. The second purpose of marketing is to demand differentiation. Four. Basic concepts of marketing In the marketing concept Im talking about, six P will be included The first P Product in marketing is the product. This product must be a product that you believe and love. The second P Price for marketing is the price. The best price is for the customer to accept the highest price. The third P Place of marketing is to have access. The fourth P Promote of marketing is to advertise. The fifth P People of marketing is human. The more people you know, the easier it is to sell products. The sixth P Package for marketing, that is, packaging. Five, the eleven principles of marketing 1, we must do market research, and then to produce products. 2, we should understand our ideal customer base, that is, our target market. We have to ask ourselves, who is our ideal customer base?. Where are these ideal customer groups?. 3. Why should customers buy our products?. We need to give the custom