中国为什么没有奢侈品牌（Why doesnt China have a luxury brand）.docVIP

中国为什么没有奢侈品牌（Why doesnt China have a luxury brand） Why doesnt China have luxury brands? Luxury comes from the Latin word LuXury, meaning extreme complexity From the original intention, the ancient people only stuck to the concept of luxury in the concept of luxury, Can be understood as many things can not be used up, and modern luxury more contain Quality concept, that is, we usually say grade, embodied in the form, Is the price, the price to show the grade of products, to reflect the luxury class The concept of extravagance, therefore, luxury includes the concept of quality and quantity, from quantity to quality Change is the process of luxury development. The luxury of Chinese traditional ideas mostly rests on quantity The era of shortage, to meet the basic needs of life after the quantification of consumption, which is to be Our parents call it luxury, so the Chinese luxury has a negative connotation Color is equivalent to greed, squandering, waste. Luxury brands and luxury have entirely different meanings, luxury goods International definition of a brand which is beyond the scope of human existence and development There are unique, scarce, exotic and other characteristics of consumer goods, this brand has to show off Its price is much higher than other brands of the same kind, Is not a basic use of the brand to meet the needs of virtual marketing In learning, it can be called high premium, and brand theory is called high added value. China still has fewer luxury brands, and most of the rich choose it Outside brands, why do western countries, especially European countries, have so much influence? What about luxury brands in the world? Luxury brands formed in the western 17~19 century, luxury goods The emergence was due to the uninterrupted demand of the court aristocracy and the rapid development of capitalism The expansion of the productive class, the rapid expansion of urbanization, and the promotion of trade and exchanges Into the internationalization and devel