五剂猛药救活濒危珠宝店（Five doses of medicine to save the endangered jewelry store）.docVIP

五剂猛药救活濒危珠宝店（Five doses of medicine to save the endangered jewelry store） Five agents to save the endangered jewelry store In 2003, Lee boss involved in the jewelry industry, although at the time the county has two competitors, available in the market is not saturated, the shop is still alive was once. But since 2006, the county has opened 3 jewelry stores, at this time, Li bosss store into a crisis, sales of only the past 1/4. Helpless, Lee boss found me, hoping to give him a way. I made a secret visit to Mr. Lees shop and the local jewelry stores. After some investigation, I found that the problem was not so simple as I imagined. First, Lis shop decoration is too old, no matter is the door, light boxes, windows, or wall image store are more or less damage occurred, a glance seemed to be the demolition of the feeling. Second, the clerk for the relatives of the boss, the lack of professional knowledge and skills of jewelry sales, service is not active, even wearing is not uniform, as sales of luxury jewelry stores can not give customers the feeling. Third, the shops style and display of goods without rules, and even half cabinet, gold, half cabinet, diamond situation, let alone full props and themes on display. Fourth, as a brand stores, the company boss Lee will not be configured to use various types of advertising products, and the company organized some activities of Lee boss did not actively respond to and participate, too do lead to alienation and the company boss Lee, in addition to goods and payment and the basic the company lost contact. Fifth, there are no rules and regulations in the shop. The clerk are relatives, so even on work can not be guaranteed, no sales enthusiasm more personnel than work available. Sixth, no boss Lee in the local advertising, outdoor advertising has small pieces of peeling, fade only; and in store activities only in the holidays have simple discounts and buy gifts, the attractiveness to customers is almost zero. Compared to the sho