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刀郎营销,另类战术打造流行(Knife lang marketing, alternative tactics to build popularity)
刀郎营销,另类战术打造流行(Knife lang marketing, alternative tactics to build popularity)
This year the best selling music disc is not Pu Shu, not Jay Chou, but a name that strange and familiar singer - Dao Lang, from the Sichuan Conservatory Of Music to go out of the singer, did not take the initiative to do public relations operation of media hype, no hits, the song friend meeting, but did not take the initiative frequently in the media spotlight. But his album, the first snow in 2002, did not catch up with the additional quantity at the rate of processing and publishing, and created a crazy sale in the mainland record market. Informed sources: at present, Dao Langs appearance fee has reached 200 thousand yuan, the company has been willing to 2 million 500 thousand at the end of the contract with him to sign the next record, this is Jay Chou Ye Huimei mainland sales of two times. When the record company also reported hit not an idol, only to hear this knife sound, not seen Dao Lang marketing tactics, so quickly created on both sides of the Changjiang River popular miracle.
Fill a new heart Hao, Dao Lang culture plasticjin Shen
One of the mysterious elements of singer Dao Lang is the curiosity of Dao Langs culture.
Dao Langs original name is Luo Lin. The reason why he changed his name is Dao Lang, because Dao Lang is the ancient place name of Awati County in the middle and lower reaches of Xinjiang river. It is also the birthplace of Dao Lang culture, and the local people call themselves Dao Lang. The Dao Lang Dao Lang dance is the crystallization of human wisdom, its music and dance Haofang intense, the rough, has a long history, geographical characteristics and distinctive ethnic characteristics. The legendary Dao Lang dance is famous in the north and south of the Tianshan Mountains, also known as the Dao Lang Macey just, the whole process of the hunting and the situation after the triumph of joy. The players playing tunes from the 9 movement of the Dao Lang Mukamu. The music
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