错位是最准确的定位（Dislocation is the most accurate positioning）.docVIP

错位是最准确的定位（Dislocation is the most accurate positioning） 1, identify the brand to face customers Clearly the brand to communicate with the object, this problem seems simple, but easy to be ignored by enterprises, resulting in brand appeal can not touch the customers inner world, leading to a substantial waste of brand promotion costs. When a building materials supplier service, after the discovery of internal interviews and research, the enterprise brand operation is around the design institute and some departments to launch, and they finally realize the trade customer group is the real estate developers and public construction projects related departments. So, our overall brand marketing service is the first thing to accurately locate the target customers, clearly the real estate developers and public construction project manager as the object of the brand operation, and design institutes and departments as the partners of the company to operate. Identify target customers is essential for the core values of the brand because of refining, the core value of the brand not only to focus resources, but also be able to touch a nerve for consumers, only the core value of the brand to the current focus in sales at the same time, the brand assets accumulated. Generally speaking, the target customer of the brand is the unit or individual that purchases the brand product directly, but the target group that some brands want to communicate is not necessarily the unit or individual that produces the transaction directly. For example, the diversified company general brand, also called group brand, its object to communicate in addition to the subordinate companys customers, the core value of the brand but also for the communication of government enterprises and investment outlook; (existing and potential) and profitable asset market brand concept, communication ability; to partners (suppliers and distributors) show the overall strength, to provide security; social celebrities (also