市场营销学试题及其答案(吴健安)（Marketing questions and answers (wu jian an)）.doc

市场营销学试题及其答案(吴健安)（Marketing questions and answers (wu jian an)） score 1. Select one of the four answers for each question and fill in the answer sheet in the answer sheet. 1. The most prominent and unique primary function of the enterprise is _________. A. marketing b. production function c. financial function d. sales function 2. From the enterprise value chain and its composition, the center of the downstream link is _________. A. create product value b. create customer value C. Technical innovation d. product innovation 3. A strategic operating unit is a _________ of an enterprise. A. department b. shop c. product d. link 4. _________ mainly refers to the organization which assists the enterprise in promoting, selling and distributing its products to the final purchaser. A. supplier b. manufacturer c. marketing middleman d. advertisers 5. The need for personal safety and property security for personal safety and property security shall be _________. A. physiological needs b. society needs c. respect needs d. safety needs 6. The main body of sales promotion is _________. Market B. Salesmen D. Sales conditions 7. The purchasing personnel of non-profit organizations can only purchase according to the prescribed conditions, _________. A. there is A greater freedom B. There is A lack of autonomy C 8. The industry market segmentation standard is _________. A. career b. lifestyle c. income d. customer ability 9, occupies the largest share of the market, in price changes, new product development, distribution channel construction and sales promotion strategy competitors of this industry plays a leading role other firms, is referred to as _______. A. market leader b. market niche c. strong competitor d. close competitors 10. The expected product refers to a set of attributes and conditions that are closely related to _________ when the purchaser is purchasing the product. A. package b. quality c. product d. purpose 11. Unified pricing is what we usually call _________ pric