市场营销学试题及其答案(吴健安)（Marketing questions and answers (wu jian an)）.docVIP

市场营销学试题及其答案(吴健安)（Marketing questions and answers (wu jian an)） score 1. Select one of the four answers for each question and fill in the answer sheet in the answer sheet. 1. The most prominent and unique primary function of the enterprise is _________. A. marketing b. production function c. financial function d. sales function 2. From the enterprise value chain and its composition, the center of the downstream link is _________. A. create product value b. create customer value C. Technical innovation d. product innovation 3. A strategic operating unit is a _________ of an enterprise. A. depart