特色营销让企业腾飞（Featured marketing lets business take off）.docVIP

特色营销让企业腾飞（Featured marketing lets business take off） As an important part of medicine industry value chain, drug marketing problems associated with drug prices in recent years, the implementation of the commercial bribery and other policy, become relish topic by many in the industry, it is generally the feeling is that in the product and marketing homogeneity, in a vicious circle of low price competition, in the new policy environment, marketing environment and competition environment, the current pharmaceutical enterprise marketing is the most weak, the worst is innovation, concept is most in need of change. No matter how the pharmaceutical companies reorganize, reorganize and integrate, the ultimate foothold of pharmaceutical enterprises must revert to the innovation of marketing strategy. Managing master Peter # 8226; Drucker made it clear more than 30 years ago that there are only two basic functions for a company: innovation and marketing. For enterprise management, the importance of the two is self-evident, innovation and marketing as the core strategy of enterprise survival and development, is an important subject, we must study and research how to understand and carry out, to carry out the innovation and marketing, become the industry focus issues of common concern. As a rising star of private enterprises, henan health insurance pharmaceutical industry, which relies on the rapid rise of featured marketing in the short years, is a realistic version of the innovative marketing. In marketing homogeneity era, by products do big, by marketing and stronger, by doing service win, do work on innovation the road to the characteristics of drug marketing, make henan health pharmaceutical stand out, realize the scale, brand, specialization of large span. Which is the necessary condition for growth in the era of marketing homogeneity: implementation from product innovation to demand change. Concentrate on providing good products and services, rather than to improve the