中国医科大学2013年7月考试《药品市场营销学》考查课试题（Chinese medical university in July 2013 examination of pharmaceutical marketing examination questions）.docVIP

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中国医科大学2013年7月考试《药品市场营销学》考查课试题（Chinese medical university in July 2013 examination of pharmaceutical marketing examination questions）.doc

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中国医科大学2013年7月考试《药品市场营销学》考查课试题（Chinese medical university in July 2013 examination of pharmaceutical marketing examination questions）

中国医科大学2013年7月考试《药品市场营销学》考查课试题（Chinese medical university in July 2013 examination of pharmaceutical marketing examination questions） Chinese medical university in July 2013 test pharmacy marketing science examination of the exam question Total score: 100 test time: -- Single topic selection Short-answer questions Essay questions Subjective fill-in-the-blank (20 questions, 20 points in total.) What is called a creative destruction force in a marketing environment A. new technology B. natural resources C. Social culture D. political law Full mark: 1 2. According to the attitude of the buyer and the purchase motivation, the subdivision is the category of which factors A. geographical factors B. psychological factors C. Consumer population and socio-economic factors D. behavioral factors Full mark: 1 3. The main channel for large-scale promotion is A. the advertisement B. Business promotion C. Personnel promotion D. public relations Full mark: 1 4. The biggest influence of organizations buying behavior participants is A. the user B. influencers C. policymakers D. buyers Full mark: 1 5. The largest producer of vitamin C A. the United States B. China C. Japan D. the German Full mark: 1 6. In the following items, the whole concept of medicine is not considered A. brand B. the packaging C. price D. carrying Full mark: 1 7. According to the requirements of the users, the selection, processing, packaging, division and distribution of goods and the logistics activities of the designated place shall be called as the requirements of the users A. transport B. storage C. handling and handling D. distribution Full mark: 1 8. In the drug life cycle, fat profits generally begin to appear A. import phase B. growth stage C. Mature stage recession Full mark: 1 9. Which of the following drugs can be used in supermarkets, supermarkets, department stores, food stores, etc A. Non-prescription drugs B. Non-prescription drugs C. A prescription drug D. Prescription drugs Full mark: 1 10. The t