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经销商整合如何对付人精(How to deal with human integration dealers)
经销商整合如何对付人精(How to deal with human integration dealers)
Dealer integration, more and more dealers have begun to realize that this is a shortcut they quickly break regional restrictions, the formation of regional monopoly shortcut.
But many dealers also found that dealer integration is not easy, because the majority of dealers are fine. No good thing, those people are declined.
And those who pick the first implementation of integrated dealers also found that under the integration of the dealer is not good to watch, even the intention of the rebels dealers also There are plenty of people who.
To integrate the dealers, help people how to deal with this?
Many dealers integrate, not much technical content. The first pick dealers with their years of experience and social network, pull up a bunch of brothers, ready to find manufacturers joint negotiations. A product that meets everyones satisfaction or selects a manufacturer that everyone can see is the ultimate benefit of such integration.
But the benefits are very fragile, because the combination is not difficult, and many dealers join the integration, and soon they learn the skills of this model.
And then they will choose these from the stove.
Ning when the chicken first, not a human who, in these logic, the logic is behoove.
So, want to pick the first for any dealers, dealers in the integration at the beginning, do not want to how to deal with these people is not enough.
Many dealers are used to direct material benefit to attract people, so many leaders are no exception, they participate in the integration of the commitment to the dealer below: not make compensation package, how much money a year.
But the business is not so simple, I saw a big dealer, two years ago in the distribution, regardless of their original business or business network expansion joint polymerization after the great capacity, make him full of longing for the future. But two years later, I saw him again when he has worn a lot, and he is poured in
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