论酒店婚宴市场的特点、开发现状和对策（On the characteristics, development status and Countermeasures of hotel wedding market）.docVIP

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论酒店婚宴市场的特点、开发现状和对策（On the characteristics, development status and Countermeasures of hotel wedding market）.doc

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论酒店婚宴市场的特点、开发现状和对策（On the characteristics, development status and Countermeasures of hotel wedding market）

论酒店婚宴市场的特点、开发现状和对策（On the characteristics, development status and Countermeasures of hotel wedding market） On the characteristics, development status and Countermeasures of hotel wedding market Abstract: Abstract: the double spring year, the year of 2008 and the Olympic year have come and passed, which makes our wedding industry develop into a period of rapid development. As a traditional form of marriage recognition, wedding banquet has great business opportunities. With the improvement of peoples living standard and cultural level, the reduction of family structure and the renewal of ideas, many new couples let the wedding banquet go out of the house. The author talks about the development strategy of the hotels wedding reception market on the status of the wedding market of the four star hotel. Key words: wedding market; keyword characteristics; development status quo; Development Countermeasures The complex characteristics of a hotel, the wedding market 1, service object: the wedding is a form of traditional Chinese marriage recognized, it not only marked the start of a couple of life, but also friends and one family, distant relatives and next-door neighbors together banquet. The hotel wedding, small table, large to 100 dozens of table, the wedding is not a different age, profession, culture level is not a hobby, not a, these factors have caused the complicated hotel wedding market service object. 2, the relative concentration of time choice: as a result of Chinese traditional harmony concept, new people want to carry all the blessings of friends and relatives at their wedding reception. It also determines the hotel banquet time are basically at the weekend, 51, eleven, the Spring Festival Golden Week and this year just into the national holiday of the Mid Autumn Festival, Dragon Boat Festival and Chongyang most of these rest day. The author made a survey of the hotel where he was, and 2008, 3, 5, 6, 24, eleven and 2 arranged for the wedding banquet. 1-4, on av