具有销售竞争力的N种定价艺术（N pricing art with sales competitiveness）.docVIP

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具有销售竞争力的N种定价艺术（N pricing art with sales competitiveness）.doc

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具有销售竞争力的N种定价艺术（N pricing art with sales competitiveness）

具有销售竞争力的N种定价艺术（N pricing art with sales competitiveness） Skimming pricing market skimming pricing means that many of the companies that invent new products initially set high prices and skim the profits from the market. The Apple Corp of iPod products is the most successful in recent 4 years of digital consumer products, launched successfully, the first iPod retail price of up to $399, even for the Americans, but also belongs to the high priced products, but there are a lot of apple is rich and willing to spend money, so still have to buy. Apples skimming pricing was a success. But Apple believes it can also skim more fat, so less than half a year and launched a larger capacity of iPod, of course, the price is higher, priced at $499, still selling well. Apples skimming pricing was a big success. In contrast, Sony Corps MP3 also used skimming pricing, but without success. The first reason for SONYs failure was the quality of the product and the speed at which it was listed. SONY in recent years in the introduction of new products when iPod Mini teeter, hot in the market for two years, SONY launched this product for A1000, but this time the Apple Corp has stopped production of iPod mini, launched a new product iPod nano, Apple has maintained a differentiation advantage products, while SONY is in the product on a big step backward. In addition, Apple launched products will soon be available in the market, while SONY is only warning, new products officially listed, but also wait two months. Penetration pricing and price skimming is corresponding to the penetration pricing, some companies are not the first for new products set a higher price, but high profit from the smaller market segments skim the income; instead, they adopt the market penetration pricing. They set a lower price for new products so that they can penetrate the market quickly and extensively - quickly attracting large numbers of buyers and winning a big market share. Malaysias national automobile company