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刘强东从来没有供货商说被京东商城压榨(Liu Qiangdong never said the supplier was squeezed Jingdong mall)
刘强东从来没有供货商说被京东商城压榨(Liu Qiangdong never said the supplier was squeezed Jingdong mall)
Recently, Jingdong mall on the line a lot of new categories, into the hotel booking business, on-line e-book channel, but also try to sell cars, 300 smart sold in 89 minutes.
After we decided the whole category strategy in the past, we began to expand constantly. First, we entered the daily necessities, then the books, audio and video. As long as Suning, Gome, WAL-MART, some things we have to go, the future of Jingdong to tens of millions, and now only 2 million. Recently entered some virtual products, including travel products.
Whole category strategy
It can be said that the Jingdong does not exist within the selection problem.
Now, the scope of Jingdong has gone beyond the department store, how we choose the category, rapid expansion, how to manage supply system, which are with the Jingdong malls overall strategy and information management system is closely related.
Our strategy is to let the market choose rather than Jingdong to choose. What categories sell well, what category is not good, we do not really care, we have to do is to put all categories as soon as possible on-line.
Of course, not every category on the line can sell a lot, and some products can not sell on-line much. This product is delivered directly to the supplier by way of docking. We only do maintenance.
Our main work is through our data mining and information systems analysis, consumer clicks, browsing and collection, to identify consumer preference products, to focus on strengthening the supply chain.
After this, the supply of products through the market and the business department to choose their own, a new category of on-line sales, after about a week to 15 days, the information system will give a very detailed analysis report, and then decide what to do with this category. We have a classification of each category, from A to F, the first 20% sales are classified as A category, the second 20% is the B catego
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