九位华商富豪们的成功创业哲学(二)（The successful philosophy of nine Chinese tycoons (two)）.docVIP

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九位华商富豪们的成功创业哲学(二)（The successful philosophy of nine Chinese tycoons (two)）.doc

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九位华商富豪们的成功创业哲学(二)（The successful philosophy of nine Chinese tycoons (two)）

九位华商富豪们的成功创业哲学(二)（The successful philosophy of nine Chinese tycoons (two)） Ceng Xianzi: take the road of gentrification Ceng Xianzi in 1961 graduated from the Biology Department of Zhongshan University in 1963 to the Thailand resident father a small business, venture to Hongkong in 1968, began to design and manufacture a tie, popular in the world famous brand Goldlion tie. Goldlion has become a world famous brand of neckties, and Ceng Xianzi has become a tie king because he learned the lessons of failure and walked the road of high-grade necktie. When Ceng Xianzi came to Hongkong to start his business, he was already 34 years old. He even worked as a male nanny for the sake of his livelihood. Ceng Xianzis brother opened a small necktie shop, which opened Ceng Xianzis mind. Hongkong, for example, has a population of 4 million, even if everyone wears a tie, which is a very big figure. Ceng Xianzi found that most of the ties sold in Hongkong were imported. The local ties were mostly made in small family workshops and were unable to compete with imported goods. He make a prompt decision, decided to invest in the tie industry. At that time, Ceng Xianzi in the hands of only 6000 Hong Kong dollars, this is all his only, the whole family with the money to sustain life. Ceng Xianzi crude, the room for setting aside half workshop, buy a sewing machine, scissors ruler to buy materials, tools, from design, cutting to sewing, printing one-stop hot. When the first tie was made, Ceng Xianzi went around selling his tie box. However, the market ruthlessly mocking the a green hand novice, Ceng Xianzi traveled almost the entire Hongkong tie sales shop, did not sell a tie. The pain of defeat was gnawing at Ceng Xianzi, but his mind was unusually clear: to get the situation open, he had to go on the high road. He paid a high price for the best French fabrics for ties, and then drew on the strengths of foreign ties, introducing his own new designs and carefully processed them. He mixed h