乐无烟品类创新的胜利者（Winner of smoke free category innovation）.docVIP

乐无烟品类创新的胜利者（Winner of smoke free category innovation） In the kitchen cooker Market, other manufacturers to Suboer nonstick pan and a variety of different market segments occupy the concept of pan. A lizard team, there is never any kitchen supplies sales experience in the consulting team, through the faithful belief in the theory, the practice of health care products and actual operating practices of Trout category theory combined, in less than a year, the market has made a great victory, but in the market within a short time the emergence of a large number of followers, the emergence of non oil for kitchen industry, this process is how to achieve? At the end of 2004, the lizards team reached the kitchen industry, in the countrys 9 major cities test disk, invested about set off in the country smokeless pot sales boom. In February 16, 2005, the victory of the lizard team set up the production and marketing of integrated Waterhouse Hanying kitchenware company, large-scale investment promotion le-a smoke-free health pot without oil fume. Recently they and industry famous QVC Company, Seven Star Shopping cooperation in this project, a large scale propaganda move orderly, the lizard team a tiger with wings added. Lizard, the famous health care product marketing team in China, has reached the kitchenware industry, and has put money into the advertising market and has succeeded in blasting on the market in a short time. Lizards, what in the fierce competition in the kitchen market quickly blaze trail? Product selection -- marginalization strategy In 2003, the general manager of Shanghai OZing Digital Technology Co., Ltd. acorn Du Guoying and healthy smokeless pan project, he fell in love at first sight, study and company Tongren throughout most of the production of pot plant that has eight patents le-a smoke-free prospects are very attractive, began selling in Jinan and Wuhan test work achievements gratifying. But this time, OZing marketing is done like a raging f