客户开发与意向促进（Customer development and intention promotion）.docVIP

客户开发与意向促进（Customer development and intention promotion） Customer development and intention promotion One, customers will send their own door? Yes, OR wont? Customers will send it themselves, but the proportion is very small, we need to develop Continuous development of new customers is a necessary means of sales growth Two funnel principle High - building brand awareness Confidence building Low - clinch a deal Finally - the number of transactions Application: 1, increase the funnel size: the greater the opening of the funnel, the more sales opportunities will be created 2, more effectively convince uncertain intent customers: through telephone to find the reason for the transaction resistance. Increase your desire to buy quickly. Early and more frequent requests for orders from customers. 3, looking for better intention customers: better way to seek to bring higher profits to the intention of customers. 4, speed up funnel work: create a more efficient way to help customers funnel through the funnel. Through the reasonable arrangement of sales cost and avoid waste of time to shorten the sales cycle. 5, weekly supplement funnel: to prevent sales decline, should be early customers will be added to the funnel. Three, three steps, easy to achieve customer development and intention to promote 1, looking for customers Four tools available: QQ, MSN, phone, SMS, Fetion, websites, forums, DM, greeting cards QQ, MSN: (1) establish QQ group, develop customer with QQ group Tip: designed to convey information (2) telephone, SMS, fetion: Contact customers by telephone, SMS, Fetion Skills: customer care, customer confidence (3) websites and forums: Skills: solving problems and building brands (4) DM, greeting card: Tip: make a reasonable package 2, expand contacts (1) self sorting; Who do you know? -- colleagues and clients who worked -- who was pregnant? -- Former Residence -- who bought the new house? - your family - wife, children - - whose career is booming? Your relatives - Pr