卖场促销术语（Sales promotion terms）.docVIP

卖场促销术语（Sales promotion terms） 1, POP sale of advertising: refers to supermarkets, stores can promote sales of advertising, also known as the point of sale advertising. In retail stores, promotional messages are posted or hung near or near the merchandise by drawing or printing, attracting the attention of customers and achieving the purpose of stimulating sales. 2, DM (Direct Mail, referred to as: news post, commercial advertising, promotional brochure): refers to the product promotion information by supermarkets responsible for printing, issuance, to pay for the service publish promotional information post supplier cost especially cover the most expensive. Time is generally two weeks, the post time will be different, but major holidays will be the same. Sometimes, the store will also publish a special series of products folder page post. DM and DM, and the DM partition stores such as DM, Century Lianhua and Carrefour, Auchan stores can do post RT to partition based mail. It is generally used as a promotional tool for supermarket merchandise promotion. It is usually sent to consumers in the form of post, folder, manual delivery and store collection. DM promotions are the most effective promotions in supermarkets. 3 gear shift: the replacement of two connected flash products. Display and change the price of the corresponding flash merchandise. The gear shift is basically done on Wednesday of each week. 4, gifts: in order to stimulate sales, the purchase of a certain amount of goods sold by customers to give quantitative gifts of goods. 5, SP (SalesPromotion): both promotion meaning. 6, sales confirmation of commodity supply and demand sides, to determine the number of suppliers, a written certificate issued by the store display costs and so on, must be signed by the supplier before the entry into force, is the store changed, deduct the cost basis, the supplier must keep. The sales confirmation is valid only after the signature of the company authorized by the company