wifi广告运营模式（WiFi advertising business model）.docVIP

wifi广告运营模式（WiFi advertising business model） Wi-Fi Zone advertising model At present, many smart phones and most tablets support Wi-Fi Internet access, Wi-Fi is currently most people want to be able to search at any time. It is not only a supplement to the wireless broadband access service, but also an important part of the operators innovative operation. From the perspective of global Wi-Fi business development, relying solely on providing a single wireless broadband access to achieve profitability, basically can not support the development of Wi-Fi services. Faced with this situation, the urgent need for a new profit model to provide strong support for the development of Wi-Fi, to ensure that investment will be rewarded at the same time. Advertising model is obviously a mature and operational model, and the exploration of advertising model is showing the following new directions. Direction 1: regional electronic map The regional electronic map Wi-Fi Portal login page based advertising model, namely the different positions on the hot, Wi-Fi users will see the map of current hot point and its surrounding area, operators can use the map of regional hotspots around businesses continue to advertising and labeling. Wi-Fi portal map with the mouse phrase, the latest mobile user information and links to the mouse will show different businesses in the region on the map, when you click any advertising, will enter the merchants web interface, businesses can update their business information in the background, the maintenance and the unified management of the operator for the page. This model not only for users, you can find the nearest shops, restaurants, ATMs, gas station, cinemas, hospitals and other surrounding life information, and map navigation, query mobile Yellow Pages business use, but also can find such as the nearest cinema the upcoming film or the restaurant consumption the food tastes level, how to further information. The advertisers benefit: Wi-Fi electronic ma