企业的短视不容忽视（Enterprise myopia can not be ignored）.doc

企业的短视不容忽视（Enterprise myopia can not be ignored） The enterprise culture, many operators are considered to be false, not what the actual effect, most of the corporate culture is often a person in an hour in accordance with their own standards is summed up, which made by the corporate culture is a big problem, the reason to do so, because they did not really understand the importance of enterprise culture, in particular, corporate culture generally has the following six aspects of the basic functions: 1, guiding function Corporate culture plays a guiding role in the value and behavior orientation of the enterprise as a whole and the members of the enterprise. Specific performance in two areas: first, the individual members of enterprises thinking and behavior play a guiding role; two, the overall value of the enterprise and management oriented role. This is because a corporate culture once formed, it established a standard of value and standardize their own system, if the enterprise members produce rebellious phenomenon in the standard value orientation and behavior and corporate culture, corporate culture will be correct and be guided to the enterprise values and standards. 2, constraint function The enterprise culture has the restriction and the standard function to the enterprise staffs thought, the psychology and the behavior. The restriction of enterprise culture is not a rigid constraint of institutional style, but a soft constraint, which arises from enterprise culture atmosphere, group behavior criterion and moral norm. The spiritual and cultural content of group consciousness, public opinion, common customs and fashion, will cause the strong the conformity of individual behavior psychological pressure and power, make the enterprise members produce psychological resonance, and then reach the behavior of self - control. 3, condensation function Gather the function of enterprise culture is that when a value recognized by the employees, it will become a cohesive f