剖析非商业区专营店的销售模式（Analysis of sales patterns of franchised stores in non commercial areas）.docVIP

剖析非商业区专营店的销售模式（Analysis of sales patterns of franchised stores in non commercial areas） [case] there is a brand of womens clothing brand, there is a general agent in Wuhan, set up shop mode is centered on the shopping circle, basically in large shopping malls to open stores in the shops way of doing business. Together, the clothing store in Wuhan has seven or eight, but the monthly turnover disparity is very big, but in the center store hundreds of thousands per month, the monthly non commercial stores only tens of thousands, even if the company is to mobilize the best coaching staff, the performance is not obvious, strategic considerations, the poor performance of the store is not removed, the the company is in a dilemma. After market investigation and understanding, we found that a number of problems have emerged. These problems are the new problems arising from the development of the times and the change of the market pattern. I believe that the owners of chain stores in the process of change can be used for reference. First, strategic layout is the decisive factor. As the store opened the store agents, certainly not only hope that a store, because there are brand display and focus on the display of the benefits, but all the stores have a fatal weakness, is the regional co.. Even in the business circle, as well, the main business income (business circle) accounted for the main part. Because of this, the distribution of stores is necessary, in the development strategy, usually for three purposes, one is directly for sale and set up shop, because lots of good, popular, so set up shop to do business oh. The reason is simpler. Another is out of competition demand and set up shop, because there are competitors there, for each other is not close to their core consumer groups fight, have to personally follow up, in the opponents shopping mall or set up shop nearby. It is a strategic objective in the expansion of city, district and consumer attitudes are changing, in som