analysis the european hotel industry - otus co（分析欧洲酒店业,辣子鸡 co）.pdf

s i s y l a The European Hotel Industry: n A Introduction In terms of hotel supply, Europe is not only the largest market in the world, but also the most complex due to the diversity of its hotels and quasi hotels. However, the supply data on the European hotel industry is dire. The total number of hotels in Europe, far less the number of rooms and other hotel facilities are little more than a guess. Agencies such as the World Tourism Organisation record the numbers of “hotels and similar establishments”, but they are at the mercy of rough data supplied to them by too few governments – in 2002, only 15 out of 52 European Governments supplied hotel data to the WTO. The problem is compounded by the absence of effective definitions to distinguish between “hotels” and “similar establishments”. Our estimates of the total hotel and hotel room stock in each European country are derived from the available national sources to which economic, industrial and social yardsticks have been applied before professional judgement has been exercised. Currently, we estimate the size of the European hotel industry as follows: European Regions Otus Total Hotels Otus Total Rooms Average Hotel Size Citizens/Room 15 European Union States 111,700 3,941,400 35 96 10 New EU States 4,900 297,900 61 251 27 Non-EU States 15,800 846,400 54 486