analyzing of agricultural wheat farmers behavior related to agricultural advisory services（分析农业农业小麦农民行为的相关咨询服务）.pdf

World Applied Sciences Journal 16 (9): 1321-1328, 2012 ISSN 1818-4952 © IDOSI Publications, 2012 Analyzing of Agricultural Wheat Farmers Behavior Related to Agricultural Advisory Services 1Fereshteh, Ghiasvand Ghiasy and 2 AliAsghar Mirakzadeh 1Department of Agriculture, Takestan Branch, Islamic Azad University, Takestan, Iran 2Razi University, Kermanshah, Iran Abstract: The main purpose of this study was analyzing of agricultural wheat behavior in related to wheat self sufficiency plan (WSP) by using of Theory of planned behavior. For assessing behavior, attitude and subjective norms it was used Theory of planned behavior. The survey research was descriptive-survey research. The population consisted of farmers who were members and no-member of Agricultural Advisory Services Project. Using simple random sampling procedure 113 include and 51 non-include in the wheat self sufficiency plan were selected for the study in Qazvin province. Researchers made structured questionnaire were used to collect data. The data collected through personal interview with experts and then was analyzed by using appropriate statistical procedures like descriptive statistic (mean, median, percent) and inferential statistic (mean comparison and regression) with SPSSwin13 software. The result of mean comparing showed that there isnt meaningful relationship between the attitude, tendency, intellectual norms and efficiency of advisors dimensions. Also the result showed that efficiency of advisors and attitude of farmers were the best predictors’ of intention. The result of stepwise regression analysis showed that Attitude and Efficiency